The LED spherical screen at the Mercedes-Benz pure electric CLA Beijing Langyuan launch event was the visual core and creative focal point of the entire event. Centered on the 'smiling star 

emblem' as the core visual language, it achieved a deep integration of technology and brand warmth.

The spherical screen uses a 360° seamless splicing technology, with no seams on the surface and uniform colors, delivering delicate visuals even when viewed up close, perfectly reproducing 

every detail of the Mercedes-Benz three-pointed star emblem and the smiling dynamic expressions. The uniform bright red tone throughout strongly resonates with the immersive red-themed 

space on-site, reinforcing the brand's exclusive visual identity and making the installation extremely impactful in an industrial-style venue. It allows audiences from different positions in the 

venue to clearly capture the visuals, while also becoming the central installation for check-ins and social sharing, achieving both brand exposure and topic promotion simultaneously.

The device as a whole balances stability and safety, adapting to the high-intensity operational requirements of large-scale launch events. While taking into account both a sense of technological 

sophistication and artistic expression, it also becomes a concrete embodiment of Mercedes-Benz's pure electric era brand concept of 'youthful, agile, and technological.'